Today Friday, 4th June 2021, I woke up energized and ready to make money.

So, here’s what I did. I opened Youtube, went through Csaba Borzasi’s channel (Game of conversion).

He did a 100-day challenge to analyze successful sales letters from past and present, seriously, they are mostly from the past. (By great men of copywriting a.k.a salesmanship in print).

I went through the channel, and watched his analysis of a re-engagement letter by John Carlton, “Are you mad at me”

It’s a very short, personal, and simple letter sent with the hope of making a sale at a discounted rate to those who haven’t been engaging with most of his sales letters.

Oh, and it was sent to Golfers.

He gave them a reason for sending the letter, what is in it for them (a discount for his course and a free video as bonus)

And that they should keep the discount a secret because others got it at a higher fee.

The letter also told them that they are expected to act within 11 days (he also gave a reason for this).

It was overall a great watch for me. The video is 18 minutes long. I think it’s worth your time. Go watch it. Remember, open Youtube. Search for the channel, Games Conversion, by Csaba Borzasi.